What the Experts Say II

My dearest reader,

I hope you remember my first post about the failures of online advertisement. How it annoys followers, how unprofessional the “influencers” are behaving on Instagram.

So, in this post, I decided to share what I have found interesting. We all now live in an online world, almost all of us have several social media accounts. Because that is how we interact with the world, right? :D

And I think that some percentage of us once in a lifetime paid attention to online product marketing/selling. Was there anything that you found affective about the product or destroying on the contrary?

So, here is my question: “How to succeed with influencer branding?”

According to United Influencers (2019), it is not that easy to promote a certain brand through influencers, relying on them. Beforehand, the marketing team should thoroughly plan the upcoming process and be ready for afterward positive/negative/neutral effects. I read on many websites that online promotion is not only calling the influencer, taking a shot with the product and publish it on the platform.

In reality, it turns out that the influencer should engage with the product in daily life. They should do it in order to show the audience that he/she really uses the product, being a genuine fan and how the product improves his/her life.

However, as I told before, our Mongolian influencers showing it too much. I compared our people to other influencers from many different countries.

This is how other people improve the sells of the product: they introduce it very shortly, briefly and understandably in very few sentences (thus, the audience would understand the aim of the product immediately). They mention pros and cons GENUINELY. By cons, I mean that they usually warn people about effects (I will thrive it later in my last post).

Third, they would not show the product all the time, which is being a general error in our Mongolian influencers. This tells that time and management mean a lot for the growth of the brand (United Influencers, 2019)

References

United Influencers, 2019. Retrieved from https://www.unitedinfluencers.com/build-influencer-marketing-strategy-2019/