First of all, let us ask people what is a social media
influencer. This Forbes video explains very briefly our question and actually
shows that anyone from any age can be a social media influencer.
As we have seen in the video and as I have been doing research,
an influencer is someone who has the power to affect others. To purchase a
product, to help make decisions, to change the audience’s worldview. It all
depends on “his/her authority, knowledge, position or relationship with his/her
audience” (Influencer Marketing Hub, 2019).
There are several types of influencers: celebrities (for
example, Kylie Jenner who has 152 million followers on Instagram), industry
experts and leaders (Elon Musk – the founder of Tesla, Paypal, SpaceX),
bloggers and vloggers (PewDiePie - 102 million subscribers on YouTube), micro-influencers
(no less than 5k followers on Instagram).
While I was searching the internet about the term of influencers,
it has found that number of followers or subscribers does not matter. Which
means that the most important thing about being a social media influencer is
the actual impact. The content he/she gives, the relationship an influencer has
with his/her audience (United Influencers, 2019).
For your information: there are many applications and
websites that give you thousands of fake Instagram accounts for a certain amount
of payment. However, experts mentioned that the actual interaction with the
audience (with people with real accounts) is far more essential and qualified
than just a number on the screen. I agree with this idea, however, in my
opinion, number does matter for marketing people. The very first thing they and
other people see and observe is the number of followers and likes. Sadly.
References
Influencer Marketing Hub, 2019. Retrieved from https://influencermarketinghub.com/what-is-an
influencer/
United Influencers, 2019. Retrieved from https://www.unitedinfluencers.com/be-an-influencer/
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