Here comes an end the discussion of social media
influencers. I must say that working on this theme was a pleasure for me to do
research and write something up from it. I must say thank you to our Professor
Nesbitt for this providing us this opportunity.
Firstly, when I searched for various information regarding
the improvement of social media influencer tactics, one point caught my full attention.
It is both related to human needs and psychological consequences. It calls altruism.
Research says that people naturally crave this feeling of helping
others, thus, they could aware of their self-worthiness (Idler, 2011). Actually,
as a senior psychology student, I must say that feeling oneself as an important
individual in the community/society raises our self-esteem way higher than
anything else. Eventually, positive traits, such as empathy, could arise in us.
So, altruism is one of those most-essentials for self-development.
Moreover, I found out that in other countries, influential celebrities
must engage in various donations to show others they care for their environment.
It can be national, environmental or community-related. The aim is to engage
with society and others. As a result, this process actually makes them even
more respected and popular.
Nevertheless, not every single social media influencer can
donate if he/she has just entered the industry or very rarely shows up in
public to promote one or two brands. So, I must say that this also depends on
the type of influencer and the circle of audience.
As I mentioned in my first acticle that we have a lot of young
influencers in their twenties and who are mostly students. They sometimes announce
giveaways that concentrated on cosmetics. The audience would be only girls who
seek help. These are NOT environmentally beneficial or advantageable for the
community. And the result is that they end up with the same circle with one aim:
feedbacks on cosmetic products. This is the simplest and most general example.
HOWEVER!
However, we have also other influencers that truly want to
develop our society and straightly influence others even in the smallest
amount. This paragraph would be related to the concept of altruism and societal
acceptance which I talked about previously.
So, there is a non-governmental organization (NGO) that
consists of guys on their thirties that aim to build a living place for
homeless children. It is called “Lantuun Dohio LLC” in Mongolian.
Not that much of time has spent since their first establishment.
But they could reach enough attention and financial help in a very short time. For
your information, November 1st is considered a Mongolian national
day of giving. Usually, this day is dedicated to handicapped people, homeless
children and those who are in needs. On that day, the director of the organization
started a donation on Facebook so that people could give what they could for
the future of those children.
The aim was to reach approximately 60.000 dollars for the
establishment of the building. As a result, they reached 92.250 dollars just in
19 hours (more information on https://www.facebook.com/MagicMongolia/)
I paid attention to influencers on that day. Some of them
donated and showed it online. Maybe some of them did not show online. It all
depends on the person. Nevertheless, I felt very thankful and appreciative for
those young, “cosmetics” only influencers who donated and actually helped the
NGO to grow. There were few, I know, but even a few means there are still some
people who are not only promoters but helpers.
To finalize, we are all young right now at this moment. I am
not someone to judge negatively these first-time-influencers. We all lose and
gain. All I wanted to say that we, as a young generation, must learn and
develop as intellectual individuals. No matter if someone is an influencer or
just a person, empathy should come first!
-Learning not to annoy others
-Give them space
-Affect the surrounding POSITIVELY are the most important aspects
to become better versions of ourselves.
I hope all my postings helped you a little more to have an idea
of what does it mean to be an influential
influencer.
Thank you and wish you good luck with everything!
Sincerely yours,
Amarlan
References
Deutsch, M. & Gerard, H. B. (1955). A study of normative
and informational social influences upon individual judgment. Journal of Abnormal and Social Psychology,
51, p. 629-636
Idler, 2011. Social Influence on the Web: Eight UX
Implementations. Retrieved from https://usabilla.com/blog/social-influence-on-the-web-eight-ux-implementations/
Lantuun Dohio NGO. Retrieved from https://www.facebook.com/lantuundohio/
Magic Mongolia. Retrieved from https://www.facebook.com/MagicMongolia/