My View

Here comes an end the discussion of social media influencers. I must say that working on this theme was a pleasure for me to do research and write something up from it. I must say thank you to our Professor Nesbitt for this providing us this opportunity.

Firstly, when I searched for various information regarding the improvement of social media influencer tactics, one point caught my full attention. It is both related to human needs and psychological consequences. It calls altruism.

Research says that people naturally crave this feeling of helping others, thus, they could aware of their self-worthiness (Idler, 2011). Actually, as a senior psychology student, I must say that feeling oneself as an important individual in the community/society raises our self-esteem way higher than anything else. Eventually, positive traits, such as empathy, could arise in us. So, altruism is one of those most-essentials for self-development.

Moreover, I found out that in other countries, influential celebrities must engage in various donations to show others they care for their environment. It can be national, environmental or community-related. The aim is to engage with society and others. As a result, this process actually makes them even more respected and popular.

Nevertheless, not every single social media influencer can donate if he/she has just entered the industry or very rarely shows up in public to promote one or two brands. So, I must say that this also depends on the type of influencer and the circle of audience.

As I mentioned in my first acticle that we have a lot of young influencers in their twenties and who are mostly students. They sometimes announce giveaways that concentrated on cosmetics. The audience would be only girls who seek help. These are NOT environmentally beneficial or advantageable for the community. And the result is that they end up with the same circle with one aim: feedbacks on cosmetic products. This is the simplest and most general example.

HOWEVER!

However, we have also other influencers that truly want to develop our society and straightly influence others even in the smallest amount. This paragraph would be related to the concept of altruism and societal acceptance which I talked about previously.

So, there is a non-governmental organization (NGO) that consists of guys on their thirties that aim to build a living place for homeless children. It is called “Lantuun Dohio LLC” in Mongolian.

Not that much of time has spent since their first establishment. But they could reach enough attention and financial help in a very short time. For your information, November 1^st is considered a Mongolian national day of giving. Usually, this day is dedicated to handicapped people, homeless children and those who are in needs. On that day, the director of the organization started a donation on Facebook so that people could give what they could for the future of those children.

The aim was to reach approximately 60.000 dollars for the establishment of the building. As a result, they reached 92.250 dollars just in 19 hours (more information on https://www.facebook.com/MagicMongolia/)

I paid attention to influencers on that day. Some of them donated and showed it online. Maybe some of them did not show online. It all depends on the person. Nevertheless, I felt very thankful and appreciative for those young, “cosmetics” only influencers who donated and actually helped the NGO to grow. There were few, I know, but even a few means there are still some people who are not only promoters but helpers.

To finalize, we are all young right now at this moment. I am not someone to judge negatively these first-time-influencers. We all lose and gain. All I wanted to say that we, as a young generation, must learn and develop as intellectual individuals. No matter if someone is an influencer or just a person, empathy should come first!

-Learning not to annoy others

-Give them space

-Affect the surrounding POSITIVELY are the most important aspects to become better versions of ourselves.

I hope all my postings helped you a little more to have an idea of what does it mean to be an influential influencer.

Thank you and wish you good luck with everything!

Sincerely yours,

Amarlan

References

Deutsch, M. & Gerard, H. B. (1955). A study of normative and informational social influences upon individual judgment. Journal of Abnormal and Social Psychology, 51, p. 629-636

Idler, 2011. Social Influence on the Web: Eight UX Implementations. Retrieved from https://usabilla.com/blog/social-influence-on-the-web-eight-ux-implementations/

Lantuun Dohio NGO. Retrieved from https://www.facebook.com/lantuundohio/

Magic Mongolia. Retrieved from https://www.facebook.com/MagicMongolia/